If you create content for your website, you most likely wonder:
How do I get my blog to rank higher on Google?
Then you are in the right place. In this article, we explain how to create SEO-friendly blog posts and get your website on the first page of Google.
1. Find niche topics (and relevant keywords)
What kind of articles would you be more interested to read:
Digital marketing tips
How to use digital marketing to grow sales in B2B?
Most likely you would choose the second option. That’s why it’s important to identify niche topics in your field and create content around it. In this case, the niche topic would be how to grow sales with digital marketing.
Some ways to find niche topics are:
Thematic forums, such as Quora
Let’s say you create content about hotels. A quick search on Quora with the keyword “hotels” reveals that people are keen on reading about the most expensive hotels. Why not create a blog post about it?
2. Utilize Keywords
Found a set of relevant keywords?
Now it’s important to utilize them to their full potential. Some tips to keep in mind:
Use long-tail keywords
Let’s compare the following keywords:
Tomato soup: 236 000 000 results
Creamy tomato soup recipe: 55 300 000 results
Clearly, the longer the keyword is, the less Google results it has and thus the less competitive it is. Thus, long-tails are easier to rank high for.
Place keywords in titles
Putting relevant keyword to the titles of your blog posts will help Google to crawl your page faster. Thus, Google will decide how relevant your content is to a search query in mere seconds.
Use keywords in the first 100 words of a piece of content
If relevant keywords appear in the first 100-150 words of your blog post, this will help Google understand what your page is about way faster.
In this post about SEO tips for e-commerce, the relevant keywords are sprinkled in the first paragraphs.
3. Create Buyer Personas
The concept of a buyer persona can help you to better understand the needs of your audience and create more appealing content for them.
Once your content resonates with your target audience, it increases shareability and improves search rankings.
4. Publish long content
On average, long content is considered to start from the number of 1200 words.
Publishing longer content is beneficial in terms of SEO. Firstly, long content usually gathers more backlinks. Secondly, long-form content outperforms short blog posts in terms of shareability.
A ranking factors study by SEMrush confirmed that long content tends to rank higher.
5. Increase page loading speed
53% of mobile website visitors will leave if a webpage doesn’t load within three seconds.
In addition, page loading speed is an important ranking factor for Google.
All in all, you want to make sure your page loading speed is as high as possible. A good way to start is to analyze your page speed with Google’s PageSpeed Insights.
6. Optimize images
Google does not just look for images. It looks for images with alt text. That’s why it’s important to add relevant keywords to your image name and meta description.
We use SEO features to add meta description to images we use in any blog post.
7. Increase dwell time
Dwell time is the amount of time that passes between the moment you click a search result and return back to the SERPs (search engine results page).
This time range should be as large as possible as Google considers dwell time an important ranking factor.
Some ways to achieve it:
- Ensure rich multimedia experience: try to use diversified types of content in your blog pieces, such as video files, audio, diagrams, charts, quizzes, games and infographics.
- Think of first sentences: make the intro to your blog posts as enticing as possible to make them want to read till the end. Leave a hook that makes it interesting to read until the end.
- Include a lot of subheadings: this improves readability and creates a more favorable user experience.
8. Reduce Bounce rate
Bounce rate is the percentage of visitors who navigate away from the site after viewing only one page.
You can check your bounce rate in Google Analytics reports.
The lower your bounce rate is, the higher Google ranks your page. In essence, lower bounce rates give Google a signal that users find your webpage interesting and, thus, it deserves a higher rank.
An average bounce rate for blogs is considered to be from 65 to 90%
A good way to decrease bounce rate is to display a pop up with a downloadable content when a user is about to leave your page.
9. Increase CTR in SERPs
Google search results with higher CTRs are getting pushed higher up the SERPs. But how to make sure your blog post will get high CTR?
Try to create featured snippets
Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.
To aim for featured snippets, you can make compilations of all sorts, such as best tools, best hotels, or best restaurants to have a New Year party.
Come up with a catchy title
Spice up your titles with emotional adjectives. Also, numbers in headings drive a lot of attention.
- Here are some useful resources:
- 100+ Blog Post Title Templates That Grab Attention
- 200+ Awesome Blog Post Title Templates for Powerful Headlines
10. Optimize URL
A short and descriptive URL is beneficial for SEO.
Compare these two URLs:
Clearly, the second URL helps Google parse the page faster. As the second URL does not have any subfolders, it is clear that its content is about SEO. Thus, short and keyword rich URLs can give you a lot of competitive advantage.
11. Utilize “Skyscraper Technique”
The good old Skyscraper Technique is a brilliant way to gather more links and to boost the performance of your blog.
In a nutshell, it means finding trending and well-performing articles, turning it into more detailed and appealing content and reaching out to relevant people for outreach.
Here’s how the technique helped Brian Dean to increase his search traffic by 110% in 14 days.
Publishing high-quality content is only half of your SEO journey. The next step is to reach out to relevant people to promote your articles and earn backlinks. There is the effective way of outreach:
Referenced a blog post by another company? Give them a shout about it and ask to share your piece with their audience.
Here’s what we usually do:
Hi team Wyzowl 🙂
I just published a comprehensive article on the top 51 digital marketing trends for 2020 and I mentioned you in it almost at the very beginning. Your stats on video content were super valuable for my piece! Thank you for creating such great research and content. Would love it if you could check it out and share with your audience. https://www.yourblog.com/blog/51-digital-marketing-trends-for-2020.html
P.S. in a matter of days, the article has been read by hundreds of people 🙂
13. Utilize link reclamation
Mentions of your content on other blogs can significantly improve your search engine rankings. However, sometimes companies mention your publications without linking back to you. If you monitor your online mentions, you can easily find companies who mentioned your content without a link.
If you spotted a case like this, you can always reach out to the company and kindly ask them to add a link to your site.
14. Write guest blogs
If you have enough resources, you can search for online media that would be interested in publishing your guest post and link to your site.
15. Actively share on social media
It has been proved that Google allocates weight to social media signals in ranking.
Aside by using your social media channels, you might also benefit from sharing on other platforms:
- Share presentations on SlideShare
- Share documents on Scribd
- Share infographics on Pinterest
- Share on industry-relevant social media groups
Wrap It Up
Remember to share the article with your colleagues to make sure the entire team keeps up with the latest SEO trends.
What SEO tips work best for you?
Let us know by leaving a comment below right now.